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Moderator: Hello Hello, everyone, Welcome to the intelligent network studio. Current chat network theme The students, of which pleased to invite the guests to the next, the China International Public Relations Association Public Relations Committee Secretary-General, the famous network of solution provider of public relations m Wo Chinese Media Group president Mr. Tian Dayong guest today a common topic to talk about the professional push-off, talk about promoter to the network and professional push-off can not help but think of the network and media celebrities, such as angel sister, etc. In the course of this fast-fame, the network is the role of promoter contributed, I believe companies want to push through the hands of such a network service that the effect of his fame to fast today to discuss about this topic. Mr. Tian Dayong Hello, you first a brief look at what is the push-off. Tian Dayong: The more we talk about now is the push-off product, Lotus angel sister and sister, behind a very important thing is technology, network means push-off is to use these means of professional planning, organization and implementation of a series planned by the network promotion is to target people who Well, enterprises or products, nor in the network quickly became popular, from which help to succeed in the real world, so that a model is now called the network users friendly push hands, from the definition of public relations in terms of a network of professional public relations planners from Internet began to have engaged in such a professional group, but not everyone was concerned about rising like this, officially because the Internet and media celebrities, like Sister Furong, our so-called product Ye Hao, not only brought the Chinese people's national network entertainment reached its peak condition, while the people behind the scenes in network marketing to the front to make people pay more attention to him. This is the promoter of the status of the network. Moderator: Many companies want their corporate image through promoter of the service quick fame, it's possible you? Tian Dayong: First, it is possible, and must do, why do you say? economic potential of the commercial network Reds, as well as business model, in fact, it will develop encountered a bottleneck. there is a very practical example can illustrate, in 2007 a lot of media have commented on such things, when the next Sister Furong appear? most of the people on the next Sister Lotus appeared not so looking forward to it Ye Hao as gossip, information rich joy of our lives Ye Hao, can be the culmination of that in China there is a enough and now there are more more network celebrities, such as girl in February. Moderator : they have differentiated it? Tian Dayong: Yes, they copied a lot of sex, the establishment of a high degree of human culture in the business model, future development needs in the specification. just host mention the issue is not only a trend, but also the industry to professional process. Internet community has three features, one is sub-segments, it is the strongest natural segment of the information field, then there are who can see and play interactive. not just read, read think fun can express their thoughts and ideas, and are to guide the audience's entertainment, rather than forced advertising to achieve. promote the Reds, promotion of enterprise, in this respect there is no essential difference, in fact, is a window the paper. Moderator: Reds and promotion business promotion network, the two have different points do? Tian Dayong: four aspects of it, the content is not the same concept we promote the Internet and media celebrities more attention to the character of if he promote five network Reds, like not very long to promote the value of the second is entertainment. Entertainment is the most obvious network of Red Label. Moderator: Sister Furong as can be the main. Tian Dayong: whether Sister Furong or angel sister, itself an entertainment label, is character-based. Then there are individual. star of the network after being packaged to have a strong personality, there is not the same as with ordinary people There are no ordinary people subconsciously prefer to do things that way, but the company is not the case, the first theme-based, there is a clear theme to promote the automobile or real estate, to be themed. people do not care, people do not need a theme, only Internet users need visual impact of the senses. Moderator: Everyone to his own theme. Tian Dayong: Yes, but not the same as business communication, must have its own theme. concepts in the content, Similarly to entertainment, but the operation means is not so much like people, are limited. Third, there is a difference with the Internet and media celebrities, more hidden and he spread his purpose, the spread of commercial value, not naked of commercial advertising in the forum, we will not welcome you, or think too much of your business climate, he is clever in the subject in soft, we often see some posts in the community, such as I have ever seen The most beautiful car, and even some of the more extreme of the post, the top ten brand vehicles in the shape of the body after the collision, we would like to see how the kind of fact in these posts to hide a very clear commercial purpose,not a conclusion. in the end how many people, but can not come on so and so said such and such a strong car car is not strong, there should be a hidden thing. second difference, planning requirements, including requirements of the team simply is not the same. the promotion of Internet and media celebrities, as long as This person has some operational capability of the Internet, and creative ability of the planning, promotion network Reds rely more digging, as well as planning capacity, he was an extraordinary group of people from digging everyone's highlight. do network promoter have a common characteristic is the unique vision of the spread for corporate communications is concerned, it is not a purely creative to things, and more of a product, brand, industry, professional knowledge, including crisis response capability The network Reds are not afraid of curse, curse the more the better, but the impact of a business, after all he was not sent out to let everyone call him. In the process of promoting the ability to have a certain crisis response, prevention ability. Moderator: The balance is more important. Tian Dayong: Yes, not by racking our brains to achieve. third profit model is not the same. is a grassroots network Reds, he never thought of itself as the network Reds , he is not prepared for such an economic, not budget preparation, budget is not the ability to push the network to push his red hand after they take the latter part of the distribution of benefits distribution. the enterprise, professional business promoter, because he itself is an operating entity, the two co-operating entity, he can not risk entirely in the hands of one party, this is not a reasonable business model, when the specification is used for more business cooperation, such as advance payment, or set a goal to meet the After the end how much money a goal. Another point, not the same as on the public responsibility. promote a network of Red is the subject of entertainment, provided that they do not violate the ethics of social responsibility. Moderator: no violation do not break the law. Tian Dayong: do not break the law can not violate, red can be, can be eye-catching, some marginalized for business, more commercial responsibilities, in addition to commitment to social responsibility and moral responsibility also carries commercial , fraud can not be spread, not spread false information, or can not do too much packaging, not deliberately slander your competitors, I think this is the difference between the two of them. Moderator: the difference is significant. Tian Dayong: the difference is great, that it is a window of paper, this poke amazing, may have to walk a very long process. Moderator: I just talked about some of the reality of the situation and bottlenecks, please You simply talk, look at the current market, and now on the market to push off any bottlenecks and drawbacks. Tian Dayong: First, from the technical field concerned, first, the current promotion, and not to be completely full broader use of the Internet community platform, and now may not even 1% of utilization enough, now less than 1% of online communities and forums to promote as Reds Ye Hao. Moderator: corporate marketing and promotion plus Reds a? Tian Dayong: Yes. actively updated daily occurrence in the global community is more than 2 million. At present, both as promoter of community coalitions or networks, they provide services for his clients and scope, mainly a few hundred home, large mainstream forums. From this perspective, the majority of community transmission resources are idle, there is no use of them, but communication is unbalanced as industry practitioners, should first think of how to fully use this resource . Moderator: not only twenty-eight theory, is 100:1. Tian Dayong: According to our analysis, the proportion is much lower than the actual gap is even higher. Host: 99% focus on something less than 1% of the platform? Tian Dayong: Yes. once on the Internet have a research report data, they focus on large-scale mainstream forum 1%, 1% of the forum that brought together 30% of the population .70%, 99% of the population together in small communities, this potential has not been fully tapped. Moderator: ignored? Tian Dayong: can not be said to be ignored, later would say, because some human can not do. existing community marketing communications is a new concept, unlike the advertising has a very mature business model, there are very mature business model, including he is Service types have a common, and that is accuracy. marketing community accuracy so far, in this field is still blank. Moderator: Basic is not accurate, this is what you? Tian Dayong: basic concept is not accurate. before we explore this with some partners, he said, can not say precisely, how can it not accurate? I have made an example of very simple, such as a single enterprise, or in one family, the family has ten members, each member of you know, to understand each individual's personality temperament, your time of his classification, the classification is very easy. This categorization of the extent of specialization can not be called accurate, you are relying on you more of his awareness. Precision is walking down the street to see tens of thousands of individuals coming and going of the group, you can make tens of thousands of individual group or classification of the world, the premise is not the same , and this is accurate and that was three, of course you separate them, is higher or lower, while you put ten people you do not know, you do not determine the classification ability, such as in ten people in Pick a favorite music, can not judge, do not judge the standard in the theory, the precise nature of the current community marketing, this should be improved. Moderator: You mentioned these two points is a big bottleneck. Tian Dayong: The third point is based on just two things to say, now, some push-off service, he is more scope to pursue, that is, the amount he wants to spread more points, so that more and more people see the information. Some people emphasize precision, such as a car in a car forum release the information. Some people pay more attention to accurate, some people pay more attention to mass when the customer the same time, mass and precision are required time, so far almost no one can do, only for the sake of a round one. fourth drawbacks, the field of marketing in the community have a big problem, the color is too strong human intervention. you would think that since the called the Network promoter, is certainly human intervention that people can be red and you can plan intervention in the entire communication process, or well-planned intervention the audience's psychological state, but one thing, what is the premise? try not to interfere with the community itself autonomous rules and rules. an example, many customers asked me to post to top, there's the customer asked me to send to the post can not have a negative reply and now most of the Posts studio or services, in fact, In such a continuously meet customer demand, but he needs to meet customer premise, will certainly cause interference Forum The Forum's greatness lies in freedom and interaction, we should play it the greatest thing it is great stuff There are controversial discussions in the collision, the interaction of common progress. the current drawbacks is the color of human intervention, then there are spam, bulk spam. No matter useful to useless, with no thought to the community of natural law. artificial intervention services will lead the industry to produce non-standard status. Moderator: chaos. Tian Dayong: Non-standard is not always sunshine, always behind the scenes can not stand in front now we see all the successful business model must be very bright, and very simple, very smooth, standardized, not chaos. last one, and now a lack of community opinion on the ability to detect deficiencies. customer's attention more focused on TV, media, print media and the Internet portal, from customer demand, did not produce as strong demand for information to do testing. interactive community, open online community determines the information is difficult to detect very large, but the community is constantly dynamic process of change, this dynamic change detection capabilities also need the Forum itself is not a mainstream media, but the detection of the source of information of great importance, in fact, to corporate brand Ye Hao, Ye Hao business environment of public opinion, is the most first step. Moderator: Forum strong word of mouth. Tian Dayong: domestic service providers in this area rarely. Moderator: about how many? Tian Dayong : We can not say no After all, we all can not see the face of the whole market. Moderator: is not yet standardized. Tian Dayong: At least we did not encounter one. as some community alliances, There are some tests of his own tools, but this detection tool is only established within the Union in their own, such as the hundreds on the forum, but no wider significance, such as search engine, which is based on the concept of testing and the Internet Search This also requires industry-wide R & D efforts continue to resolve the issue. Moderator: current service requirements from the business is very much far. Tian Dayong: a little gap. Let us rather pleased that, part of a growing number of companies, including Fortune 500 companies can try to Community Marketing, including many small and medium enterprises are starting to use a community platform for rapid spread of the competition for their business area of contention in the right to speak as long as we the drawbacks and shortcomings just said continuous improvement, customer acceptance and satisfaction will continue to increase. Moderator: You mentioned that the network push-off, fertile Chinese media in 2008 launched the concept of intelligent push-off, What is intelligent push-off, smart is how to embody? Tian Dayong: the field of intelligent detection technology is the Internet's most cutting-edge technology, is the subject of one of the most high-end, the Internet many scientists study the issue. Wo Chinese media launch of this Smart push-off is the field of Internet search engine technology, and artificial intelligence technology, these two highly perfect combination of technology, we developed a network of intelligent push-off, intelligent publishing platform. what intelligence ? It can simulate a high degree of people's logic, thinking and even behavior. to assist the person or people who want to replace the work done and it has a great feature, it can break through the limits of manual Computer greatest contribution was to break through the limits of human A technical success, it is straightforward standard is whether it can make people become more relaxed. to ensure that intelligent robots, including many has introduced the concept of intelligence, which is now more popular worldwide technical concepts. Moderator: functional, smart and traditional push-off push-off What is the difference? Tian Dayong: Although we have called the push-off, in fact, it is by the wind of the situation, including in the service model, with industry partners artificial is not a concept, but the two sides have a lot in common now pushed off fertile Chinese media intelligence technology, five-year research and development, currently in the field worldwide, released in the field of network intelligence, is the world's most advanced, and technology more than two orders of magnitude times. What is the market segment other similar products? such as mass software, the system has several features to achieve: first, mentioned the current marketing of the community and solve the first problem is database problems. 99% of the forum in idle, why is it idle? not to say do not push off with it, not that it itself has no value, but it is not cognitive. not understanding what is concept? we recognize a site, more is to rely on search engines, portal navigation. small community in the search engines is difficult to find. Moderator: Location is not important. Tian Dayong: low weight, they are Search engines extract more than .90% less chance of the community are not we all know, unless a community is designed to belong to a trade, you focus on it, more is the word of mouth, we can solve the database problem, accurate detection of all the Chinese community, in addition to each community for accurate classification. Moderator: refers to the concept of precision. Tian Dayong: Many sites, including the HC this portal, has video. video we There is a more recognized, such as labels, a video has a lot of labels now in every community a lot of labels affixed, at launch, to use it when the customer is based on the criteria used for accurate release now sending software largest database of 30 million, we have the largest database of community, we explore this new technology every day, because every day new forum, the forum has turned off, so far two million or so. Moderator: span is very large. Tian Dayong: Another accurate classification label. Moderator: the person in the world who do not know, do not understand the case for accurate classification. fields Dayong: This tag is not my subjective affixed to it. online community is one of the most natural effect of the audience, the Chinese have a saying: Like attracts people into groups, you are learning the motor, I was learning the law, our Few common language in the entire forum Ye Hao, Ye Hao network community, is a topic, industry or even a geographical breakdown of these features in a particular community was established that day, their moderator, they will by their founder clear introduction to the express, which expressly provides for us to label the most scientific and objective basis. If he wrote is false, I can do nothing, at least we have a library of all the world's Chinese community profile based on this kinds of profiles, such as the car you are doing, I can put all the world derives from the community of the vehicle, which is a huge leap forward. Moderator: leap from 300,000 to 2 million. Tian Dayong: This is a dynamic database, you registered the community today, and today may be to my collection in the database, you remove tomorrow, tomorrow may be removed in my database, such as mass software, he would he could find go into the forum, whether or not related to you, we positioned itself as a direct investment, we provide our information to people in greatest need or most accurate, most valuable, more like hair standing on the street small ads, he is to pursue this issue to go, I want to pursue is who I want to send, I sent to him, which involves a problem, given his behavior, mass technology in the world is a relatively low-end technology, anyone can do bulk. mass text messaging, mass advertising, mass technology is not cutting-edge technology, but the issue of who is leading this world. second, just said, and not just the it is to find out, to find out is not an end, is a means, but also can send in. This is called smart match, what concept? referred to the concept of intelligent robot, you do the car, my robot will search for the global smart match with your community and your match, and sometimes he will tap some of the high degree of association with you, such as you are doing a computer, robots may take the initiative to ask you to do such as a PC, laptop or not. Moderator: issued to something like this? Tian Dayong: Yes, intelligent robots and software, the biggest difference, it is not a software can be replaced, you can release precise requirements of customers according to their release. Moderator: You can select regions plus industry. Tian Dayong: Any one of the words, such as tofu, online games, stools, tables. we all thought that the community is very open, great, in fact, through our technology to retrieve, in Chinese communities are broken down more than half of professional community. nut, do nuts have a special community, a dedicated community to do latex. 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Tian Dayong: the These insiders just his potential customers,beijing escort, which he is a valuable, practical significance higher. third characteristic, mentioned a smart, intelligent people can simulate intelligent registration, fill in all registration information, including complete validation code, including complete complex verification code and now there are strong network of intelligent robots computing, in addition to the individual, we tested, the test in one hundred years there will be less than a millionth of a community we can not decipher the intelligent robot, why validation code? most immediate purpose is to prevent other software and shielding their content regulation on misconduct in the Forum continues to develop shielding technology, including our mass of waste is also developing software technology, we assist the Forum in developing this technology. fourth important feature is currently on a global scale, all the mass technology, said it is not just high-end technology, many services providers can do mass technology, mass technology as difficult, the difficulty is that it can also post a picture, video, animation, only one of our current world. Moderator: the mass of other software only text. Tian Dayong: or a few K of small pictures, put up almost invisible. This leap is a big upgrade, a lot of attention to our clients why the software? They may also send a lot of things, but there are several people on the community is to read the news , there are several people to the community in order to see the voluminous report? everyone is to look at more pictures, see the picture there is a sense of real experience, a close look at the realism of the video to see the animation is for fun, have fun Our content is entirely community-based research and development needs of our technology, we can send what he needs anything, we have made, including audio, many communities do not support audio, to anti-virus, shut off the audio, which is Another major function of our technology. fifth technical features, all we sent a video, we can achieve global synchronization update a lot of contact with our experts, we define the future they may make minutes of the media. Post the same, which can twenty-four hours of video updates. Moderator: This is a managed. Tian Dayong: more like a community radio as a program from eight in the morning, a live the evening. Moderator: one hour for a? Tian Dayong: You can always upset for as long as the headquarters of Wal-China media server an updated technology, the world have been updated, the software technology is not comparable mass . another, the technology has other ancillary functions, such as the technology is not only the face of online communities, faced with any news, as long as you specify Key words, as long as the news or forum with interactive features, we can Reply to comment the way into the hair, the equivalent of intelligent automatic replies. For example, you are BMW 4S shop operator, you can ask for all of today's portal including blog, as long as the word appears BMW are replies, BMW can go to our 4S shop, not strong, why have to test the ability of intelligence? now more and more comprehensive understanding of customer needs in his real networking community atmosphere of public opinion, he is the image, including what is his camp against his own communication strategies developed , is based in reality, formulated on the basis of research, not racking our brains a subjective act. and then the authority of the media, can not represent the opinion of this society, especially the community, everyone is extremely high degree of openness of speech. our company this year In the first half will be a major release, released China's first search engine community by Baidu grab focus more weight on the portal, news pages, and to crawl more on our community blog, paste it, podcasts, including video and other dynamic pages. crawl dynamic pages static difficulty higher than our own intelligence is defined as public opinion, from the community forum or a lot of information, his authenticity, objectivity is difficult to verify. including many of the comments is of a subjective and can not detect it as information, we can only extract it out to our customers, our business development strategy to provide a reference, this is the only thing we can achieve value is what we focus on the development direction. Moderator: You mentioned the search engine has matured, the first half of? Tian Dayong: Yes, there are a number of related post supporting the work will be done after release. Moderator: look forward. Tian Dayong: We will also look for strategic partners across the country, we release this information, the future may provide more power into the industry, including technology to provide more support. The company plans to in April to May to choose between an appropriate time for the release of technology, there is no specific time to settle down. Moderator: This release is a subversive opportunity. Tian Dayong: There subversion, is a supplement. subversion is no one to do things we do, to add everyone to do, but I do things for each person do little to add, or is to integrate all of their things to do together is to add more concepts. Moderator: I just talked about a smart push-off function, many companies are not really understand technology, we are more concerned about effects, intelligent push-off with the traditional push-off What is the difference? Tian Dayong: information from the effect of each post there is no difference in terms, because the man can not do as we can not do, I can not let this Top posts automatically pull one hundred thousand or personal point of view we are different and the artificial promoter, we can offer our customers more choice of release, while the efficiency of the release may be hundreds of times higher than the artificial. Moderator: exceeded a limit. Tian Dayong: Another accurate to avoid associations spread, reduce communication costs. Also in the release efficiency and cost-effective than manual better, technology is to reduce the technical burden on the root causes and reduce service costs, if the technology appears so that there would be no cost of services increased the value and many customers are looking forward to our products, including a lot of expectations, many will combine the functionality and effectiveness. I advocate is a natural guide, I only publish techniques to solve, As for the publication of the contents out of the future in society and what the resonance, response, or you have any comments, and more are relying on the natural and public opinion. We advocate standardization of services, as far as possible without human intervention to. Moderator: with a concept that you just mentioned it, try not to interfere with their own community rules. Tian Dayong: a violation of the principle with us, we do not do, including a lot of push hands have done, the more they and more emphasis on norms and constraints. Moderator: push-off of the smart business model is more similar to the flag, the odd tiger? Tian Dayong: We told them different communities are now more network marketing alliance policy solutions, he help you to develop communication strategies, through his executive team now, he's planning to sell a professional capacity, including capacity, and he's Forum Alliance management control, policy enforcement is the ability to sell,beijing massage, We are a technology solutions provider, we tell them what is the difference? them more to address is what hair, hair how to finish later, they solve a head and tail, I solve? I solved the middle, how fat we are together, just to ensure the best results will constitute a balanced formula. I think more is to add complementary relationship. existing community marketing services, including network PR Ye Hao, Ye Hao promoter, present in the country still in its infancy, in which case, we need more committed to high-quality companies in this industry, with us to promote the development of this industry. rely on a business or a person's strength can not be done. this point, we Many companies are willing to cooperate with the win. Moderator: You mentioned there are analog, there are more, such as comparison with the odd tiger, for example, when I saw the robot, will naturally take it with networks Posts machine comparison, there are no customers had so misunderstood? Tian Dayong: a large number of customers such misconceptions, a lot of phone calls to buy our software, I say we are not selling the software, sell the service. software is operating to establish the fastest model, we also know that for us to sell the software, return of capital very quickly, why take the relatively complex service model, rather than software sales model, we consider what is most basic? present mass software business model, operation mode there is a problem and we wanted to put an end to what we have this model phenomenon? regulatory misconduct, and most of the content without professional planning, nor take into account community needs and positioning, there is no lack of national policies and regulations of individual law and even social ethics violation, we consider this is responsible for the customer, because the final effect is important release, the publication is a means, not the means to effect the cost to our customers repeatedly told about the software with the mass difference Basically, the mass is compared with our software, two things, two things that we are intelligent robot service platform, mass software is just a tool, a software, is a tool to engage in technology as long as all know, magnitude of these two is not a technical, we loaded to the robot equivalent of cutting-edge technology of mass, this accounted for in our scientific and technological content of products is very low. Moderator: above all, intelligent technology. Tian Dayong: This combination of intelligence, but also with the Chinese font technology. In addition to the global dynamic management based on dynamic database management, including search engine technology. Moderator: You can send a lot of posts, video, animation? Tian Dayong: Yes, if defined as the mass of our software, our software is a landmark of the mass, I want to give customers an intuitive understanding,shanghai escort, not to sell you a software, what made you want to send anything, but you the spread of responsibility, we developed a more stringent content regulation process. Those who can not be made through the contents of the audit. Moderator: to cite an example. Tian Dayong: the premise is certainly not made illegal information. The first Second, attack competitors do not send the third, without professional planning,shanghai massage, ad text directly is not fat naked Fourth, he called for the Forum and his product positioning is certainly not unrelated issue, the fifth, we that the existence of individual statements materially misleading the public, such as small computer brands, he said the publicity as China's top computer brand, involving some of the propaganda from reality, of course, we can not do on the content of regulatory proficient in every industry are familiar with, we just check for principle. In addition, all customers must release him liable for the contents of his letter to be signed under the law, so many customers left, I think this but to win more market opportunities of this technology is a double-edged sword, many people are asking us a question, you not concerned about today is a very important issue, we are concerned about the spread of such a disruptive technology will not risk policies encounter a bottleneck if the technology is an illegal organization theft, illegal release of information, a bad effect on the public, is not the cause of it ...
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Moderator: Hello Hello, everyone, Welcome to the intelligent network studio.
Current chat network theme The students, of which pleased to invite the guests to the next, the China International Public Relations Association Public Relations Committee Secretary-General, the famous network of solution provider of public relations m Wo Chinese Media Group president Mr. Tian Dayong guest today a common topic to talk about the professional push-off, talk about promoter to the network and professional push-off can not help but think of the network and media celebrities, such as angel sister, etc. In the course of this fast-fame, the network is the role of promoter contributed, I believe companies want to push through the hands of such a network service that the effect of his fame to fast today to discuss about this topic.
Mr. Tian Dayong Hello, you first a brief look at what is the push-off.
Tian Dayong: The more we talk about now is the push-off product, Lotus angel sister and sister, behind a very important thing is technology, network means push-off is to use these means of professional planning, organization and implementation of a series planned by the network promotion is to target people who Well, enterprises or products, nor in the network quickly became popular, from which help to succeed in the real world, so that a model is now called the network users friendly push hands, from the definition of public relations in terms of a network of professional public relations planners from Internet began to have engaged in such a professional group, but not everyone was concerned about rising like this, officially because the Internet and media celebrities, like Sister Furong, our so-called product Ye Hao, not only brought the Chinese people's national network entertainment reached its peak condition, while the people behind the scenes in network marketing to the front to make people pay more attention to him. This is the promoter of the status of the network.
Moderator: Many companies want their corporate image through promoter of the service quick fame, it's possible you?
Tian Dayong: First, it is possible, and must do, why do you say? economic potential of the commercial network Reds, as well as business model, in fact, it will develop encountered a bottleneck. there is a very practical example can illustrate, in 2007 a lot of media have commented on such things, when the next Sister Furong appear? most of the people on the next Sister Lotus appeared not so looking forward to it Ye Hao as gossip, information rich joy of our lives Ye Hao, can be the culmination of that in China there is a enough and now there are more more network celebrities, such as girl in February.
Moderator : they have differentiated it?
Tian Dayong: Yes, they copied a lot of sex, the establishment of a high degree of human culture in the business model, future development needs in the specification. just host mention the issue is not only a trend, but also the industry to professional process.
Internet community has three features, one is sub-segments, it is the strongest natural segment of the information field, then there are who can see and play interactive. not just read, read think fun can express their thoughts and ideas, and are to guide the audience's entertainment, rather than forced advertising to achieve. promote the Reds, promotion of enterprise, in this respect there is no essential difference, in fact, is a window the paper.
Moderator: Reds and promotion business promotion network, the two have different points do?
Tian Dayong: four aspects of it, the content is not the same concept we promote the Internet and media celebrities more attention to the character of if he promote five network Reds, like not very long to promote the value of the second is entertainment. Entertainment is the most obvious network of Red Label.
Moderator: Sister Furong as can be the main.
Tian Dayong: whether Sister Furong or angel sister, itself an entertainment label, is character-based. Then there are individual. star of the network after being packaged to have a strong personality, there is not the same as with ordinary people There are no ordinary people subconsciously prefer to do things that way, but the company is not the case, the first theme-based, there is a clear theme to promote the automobile or real estate, to be themed. people do not care, people do not need a theme, only Internet users need visual impact of the senses.
Moderator: Everyone to his own theme.
Tian Dayong: Yes, but not the same as business communication, must have its own theme.
concepts in the content, Similarly to entertainment, but the operation means is not so much like people, are limited.
Third, there is a difference with the Internet and media celebrities, more hidden and he spread his purpose, the spread of commercial value, not naked of commercial advertising in the forum, we will not welcome you, or think too much of your business climate, he is clever in the subject in soft, we often see some posts in the community, such as I have ever seen The most beautiful car, and even some of the more extreme of the post, the top ten brand vehicles in the shape of the body after the collision, we would like to see how the kind of fact in these posts to hide a very clear commercial purpose,not a conclusion. in the end how many people, but can not come on so and so said such and such a strong car car is not strong, there should be a hidden thing.
second difference, planning requirements, including requirements of the team simply is not the same. the promotion of Internet and media celebrities, as long as This person has some operational capability of the Internet, and creative ability of the planning, promotion network Reds rely more digging, as well as planning capacity, he was an extraordinary group of people from digging everyone's highlight. do network promoter have a common characteristic is the unique vision of the spread for corporate communications is concerned, it is not a purely creative to things, and more of a product, brand, industry, professional knowledge, including crisis response capability The network Reds are not afraid of curse, curse the more the better, but the impact of a business, after all he was not sent out to let everyone call him. In the process of promoting the ability to have a certain crisis response, prevention ability.
Moderator: The balance is more important.
Tian Dayong: Yes, not by racking our brains to achieve.
third profit model is not the same. is a grassroots network Reds, he never thought of itself as the network Reds , he is not prepared for such an economic, not budget preparation, budget is not the ability to push the network to push his red hand after they take the latter part of the distribution of benefits distribution. the enterprise, professional business promoter, because he itself is an operating entity, the two co-operating entity, he can not risk entirely in the hands of one party, this is not a reasonable business model, when the specification is used for more business cooperation, such as advance payment, or set a goal to meet the After the end how much money a goal.
Another point, not the same as on the public responsibility. promote a network of Red is the subject of entertainment, provided that they do not violate the ethics of social responsibility.
Moderator: no violation do not break the law.
Tian Dayong: do not break the law can not violate, red can be, can be eye-catching, some marginalized for business, more commercial responsibilities, in addition to commitment to social responsibility and moral responsibility also carries commercial , fraud can not be spread, not spread false information, or can not do too much packaging, not deliberately slander your competitors, I think this is the difference between the two of them.
Moderator: the difference is significant. Tian Dayong: the difference is great, that it is a window of paper, this poke amazing, may have to walk a very long process.
Moderator: I just talked about some of the reality of the situation and bottlenecks, please You simply talk, look at the current market, and now on the market to push off any bottlenecks and drawbacks.
Tian Dayong: First, from the technical field concerned, first, the current promotion, and not to be completely full broader use of the Internet community platform, and now may not even 1% of utilization enough, now less than 1% of online communities and forums to promote as Reds Ye Hao.
Moderator: corporate marketing and promotion plus Reds a?
Tian Dayong: Yes. actively updated daily occurrence in the global community is more than 2 million. At present, both as promoter of community coalitions or networks, they provide services for his clients and scope, mainly a few hundred home, large mainstream forums. From this perspective, the majority of community transmission resources are idle, there is no use of them, but communication is unbalanced as industry practitioners, should first think of how to fully use this resource .
Moderator: not only twenty-eight theory, is 100:1.
Tian Dayong: According to our analysis, the proportion is much lower than the actual gap is even higher.
Host: 99% focus on something less than 1% of the platform?
Tian Dayong: Yes. once on the Internet have a research report data, they focus on large-scale mainstream forum 1%, 1% of the forum that brought together 30% of the population .70%, 99% of the population together in small communities, this potential has not been fully tapped.
Moderator: ignored?
Tian Dayong: can not be said to be ignored, later would say, because some human can not do.
existing community marketing communications is a new concept, unlike the advertising has a very mature business model, there are very mature business model, including he is Service types have a common, and that is accuracy. marketing community accuracy so far, in this field is still blank.
Moderator: Basic is not accurate, this is what you?
Tian Dayong: basic concept is not accurate. before we explore this with some partners, he said, can not say precisely, how can it not accurate? I have made an example of very simple, such as a single enterprise, or in one family, the family has ten members, each member of you know, to understand each individual's personality temperament, your time of his classification, the classification is very easy. This categorization of the extent of specialization can not be called accurate, you are relying on you more of his awareness. Precision is walking down the street to see tens of thousands of individuals coming and going of the group, you can make tens of thousands of individual group or classification of the world, the premise is not the same , and this is accurate and that was three, of course you separate them, is higher or lower, while you put ten people you do not know, you do not determine the classification ability, such as in ten people in Pick a favorite music, can not judge, do not judge the standard in the theory, the precise nature of the current community marketing, this should be improved.
Moderator: You mentioned these two points is a big bottleneck.
Tian Dayong: The third point is based on just two things to say, now, some push-off service, he is more scope to pursue, that is, the amount he wants to spread more points, so that more and more people see the information. Some people emphasize precision, such as a car in a car forum release the information. Some people pay more attention to accurate, some people pay more attention to mass when the customer the same time, mass and precision are required time, so far almost no one can do, only for the sake of a round one.
fourth drawbacks, the field of marketing in the community have a big problem, the color is too strong human intervention. you would think that since the called the Network promoter, is certainly human intervention that people can be red and you can plan intervention in the entire communication process, or well-planned intervention the audience's psychological state, but one thing, what is the premise? try not to interfere with the community itself autonomous rules and rules.
an example, many customers asked me to post to top, there's the customer asked me to send to the post can not have a negative reply and now most of the Posts studio or services, in fact, In such a continuously meet customer demand, but he needs to meet customer premise, will certainly cause interference Forum The Forum's greatness lies in freedom and interaction, we should play it the greatest thing it is great stuff There are controversial discussions in the collision, the interaction of common progress. the current drawbacks is the color of human intervention, then there are spam, bulk spam. No matter useful to useless, with no thought to the community of natural law. artificial intervention services will lead the industry to produce non-standard status.
Moderator: chaos.
Tian Dayong: Non-standard is not always sunshine, always behind the scenes can not stand in front now we see all the successful business model must be very bright, and very simple, very smooth, standardized, not chaos.
last one, and now a lack of community opinion on the ability to detect deficiencies. customer's attention more focused on TV, media, print media and the Internet portal, from customer demand, did not produce as strong demand for information to do testing. interactive community, open online community determines the information is difficult to detect very large, but the community is constantly dynamic process of change, this dynamic change detection capabilities also need the Forum itself is not a mainstream media, but the detection of the source of information of great importance, in fact, to corporate brand Ye Hao, Ye Hao business environment of public opinion, is the most first step.
Moderator: Forum strong word of mouth.
Tian Dayong: domestic service providers in this area rarely.
Moderator: about how many?
Tian Dayong : We can not say no After all, we all can not see the face of the whole market.
Moderator: is not yet standardized.
Tian Dayong: At least we did not encounter one. as some community alliances, There are some tests of his own tools, but this detection tool is only established within the Union in their own, such as the hundreds on the forum, but no wider significance, such as search engine, which is based on the concept of testing and the Internet Search This also requires industry-wide R & D efforts continue to resolve the issue.
Moderator: current service requirements from the business is very much far.
Tian Dayong: a little gap. Let us rather pleased that, part of a growing number of companies, including Fortune 500 companies can try to Community Marketing, including many small and medium enterprises are starting to use a community platform for rapid spread of the competition for their business area of contention in the right to speak as long as we the drawbacks and shortcomings just said continuous improvement, customer acceptance and satisfaction will continue to increase.
Moderator: You mentioned that the network push-off, fertile Chinese media in 2008 launched the concept of intelligent push-off, What is intelligent push-off, smart is how to embody?
Tian Dayong: the field of intelligent detection technology is the Internet's most cutting-edge technology, is the subject of one of the most high-end, the Internet many scientists study the issue. Wo Chinese media launch of this Smart push-off is the field of Internet search engine technology, and artificial intelligence technology, these two highly perfect combination of technology, we developed a network of intelligent push-off, intelligent publishing platform.
what intelligence ? It can simulate a high degree of people's logic, thinking and even behavior. to assist the person or people who want to replace the work done and it has a great feature, it can break through the limits of manual Computer greatest contribution was to break through the limits of human A technical success, it is straightforward standard is whether it can make people become more relaxed. to ensure that intelligent robots, including many has introduced the concept of intelligence, which is now more popular worldwide technical concepts. Moderator: functional, smart and traditional push-off push-off What is the difference?
Tian Dayong: Although we have called the push-off, in fact, it is by the wind of the situation, including in the service model, with industry partners artificial is not a concept, but the two sides have a lot in common now pushed off fertile Chinese media intelligence technology, five-year research and development, currently in the field worldwide, released in the field of network intelligence, is the world's most advanced, and technology more than two orders of magnitude times. What is the market segment other similar products? such as mass software, the system has several features to achieve:
first, mentioned the current marketing of the community and solve the first problem is database problems. 99% of the forum in idle, why is it idle? not to say do not push off with it, not that it itself has no value, but it is not cognitive. not understanding what is concept? we recognize a site, more is to rely on search engines, portal navigation. small community in the search engines is difficult to find.
Moderator: Location is not important.
Tian Dayong: low weight, they are Search engines extract more than .90% less chance of the community are not we all know, unless a community is designed to belong to a trade, you focus on it, more is the word of mouth, we can solve the database problem, accurate detection of all the Chinese community, in addition to each community for accurate classification.
Moderator: refers to the concept of precision.
Tian Dayong: Many sites, including the HC this portal, has video. video we There is a more recognized, such as labels, a video has a lot of labels now in every community a lot of labels affixed, at launch, to use it when the customer is based on the criteria used for accurate release now sending software largest database of 30 million, we have the largest database of community, we explore this new technology every day, because every day new forum, the forum has turned off, so far two million or so.
Moderator: span is very large.
Tian Dayong: Another accurate classification label.
Moderator: the person in the world who do not know, do not understand the case for accurate classification.
fields Dayong: This tag is not my subjective affixed to it. online community is one of the most natural effect of the audience, the Chinese have a saying: Like attracts people into groups, you are learning the motor, I was learning the law, our Few common language in the entire forum Ye Hao, Ye Hao network community, is a topic, industry or even a geographical breakdown of these features in a particular community was established that day, their moderator, they will by their founder clear introduction to the express, which expressly provides for us to label the most scientific and objective basis. If he wrote is false, I can do nothing, at least we have a library of all the world's Chinese community profile based on this kinds of profiles, such as the car you are doing, I can put all the world derives from the community of the vehicle, which is a huge leap forward.
Moderator: leap from 300,000 to 2 million.
Tian Dayong: This is a dynamic database, you registered the community today, and today may be to my collection in the database, you remove tomorrow, tomorrow may be removed in my database, such as mass software, he would he could find go into the forum, whether or not related to you, we positioned itself as a direct investment, we provide our information to people in greatest need or most accurate, most valuable, more like hair standing on the street small ads, he is to pursue this issue to go, I want to pursue is who I want to send, I sent to him, which involves a problem, given his behavior, mass technology in the world is a relatively low-end technology, anyone can do bulk. mass text messaging, mass advertising, mass technology is not cutting-edge technology, but the issue of who is leading this world.
second, just said, and not just the it is to find out, to find out is not an end, is a means, but also can send in. This is called smart match, what concept? referred to the concept of intelligent robot, you do the car, my robot will search for the global smart match with your community and your match, and sometimes he will tap some of the high degree of association with you, such as you are doing a computer, robots may take the initiative to ask you to do such as a PC, laptop or not.
Moderator: issued to something like this?
Tian Dayong: Yes, intelligent robots and software, the biggest difference, it is not a software can be replaced, you can release precise requirements of customers according to their release.
Moderator: You can select regions plus industry.
Tian Dayong: Any one of the words, such as tofu, online games, stools, tables. we all thought that the community is very open, great, in fact, through our technology to retrieve, in Chinese communities are broken down more than half of professional community. nut, do nuts have a special community, a dedicated community to do latex.
Moderator: Is the community insiders.
Tian Dayong: the These insiders just his potential customers,beijing escort, which he is a valuable, practical significance higher.
third characteristic, mentioned a smart, intelligent people can simulate intelligent registration, fill in all registration information, including complete validation code, including complete complex verification code and now there are strong network of intelligent robots computing, in addition to the individual, we tested, the test in one hundred years there will be less than a millionth of a community we can not decipher the intelligent robot, why validation code? most immediate purpose is to prevent other software and shielding their content regulation on misconduct in the Forum continues to develop shielding technology, including our mass of waste is also developing software technology, we assist the Forum in developing this technology.
fourth important feature is currently on a global scale, all the mass technology, said it is not just high-end technology, many services providers can do mass technology, mass technology as difficult, the difficulty is that it can also post a picture, video, animation, only one of our current world.
Moderator: the mass of other software only text.
Tian Dayong: or a few K of small pictures, put up almost invisible. This leap is a big upgrade, a lot of attention to our clients why the software? They may also send a lot of things, but there are several people on the community is to read the news , there are several people to the community in order to see the voluminous report? everyone is to look at more pictures, see the picture there is a sense of real experience, a close look at the realism of the video to see the animation is for fun, have fun Our content is entirely community-based research and development needs of our technology, we can send what he needs anything, we have made, including audio, many communities do not support audio, to anti-virus, shut off the audio, which is Another major function of our technology.
fifth technical features, all we sent a video, we can achieve global synchronization update a lot of contact with our experts, we define the future they may make minutes of the media. Post the same, which can twenty-four hours of video updates.
Moderator: This is a managed.
Tian Dayong: more like a community radio as a program from eight in the morning, a live the evening.
Moderator: one hour for a?
Tian Dayong: You can always upset for as long as the headquarters of Wal-China media server an updated technology, the world have been updated, the software technology is not comparable mass .
another, the technology has other ancillary functions, such as the technology is not only the face of online communities, faced with any news, as long as you specify Key words, as long as the news or forum with interactive features, we can Reply to comment the way into the hair, the equivalent of intelligent automatic replies. For example, you are BMW 4S shop operator, you can ask for all of today's portal including blog, as long as the word appears BMW are replies, BMW can go to our 4S shop, not strong, why have to test the ability of intelligence? now more and more comprehensive understanding of customer needs in his real networking community atmosphere of public opinion, he is the image, including what is his camp against his own communication strategies developed , is based in reality, formulated on the basis of research, not racking our brains a subjective act. and then the authority of the media, can not represent the opinion of this society, especially the community, everyone is extremely high degree of openness of speech.
our company this year In the first half will be a major release, released China's first search engine community by Baidu grab focus more weight on the portal, news pages, and to crawl more on our community blog, paste it, podcasts, including video and other dynamic pages. crawl dynamic pages static difficulty higher than our own intelligence is defined as public opinion, from the community forum or a lot of information, his authenticity, objectivity is difficult to verify. including many of the comments is of a subjective and can not detect it as information, we can only extract it out to our customers, our business development strategy to provide a reference, this is the only thing we can achieve value is what we focus on the development direction.
Moderator: You mentioned the search engine has matured, the first half of?
Tian Dayong: Yes, there are a number of related post supporting the work will be done after release.
Moderator: look forward.
Tian Dayong: We will also look for strategic partners across the country, we release this information, the future may provide more power into the industry, including technology to provide more support.
The company plans to in April to May to choose between an appropriate time for the release of technology, there is no specific time to settle down.
Moderator: This release is a subversive opportunity.
Tian Dayong: There subversion, is a supplement. subversion is no one to do things we do, to add everyone to do, but I do things for each person do little to add, or is to integrate all of their things to do together is to add more concepts.
Moderator: I just talked about a smart push-off function, many companies are not really understand technology, we are more concerned about effects, intelligent push-off with the traditional push-off What is the difference?
Tian Dayong: information from the effect of each post there is no difference in terms, because the man can not do as we can not do, I can not let this Top posts automatically pull one hundred thousand or personal point of view we are different and the artificial promoter, we can offer our customers more choice of release, while the efficiency of the release may be hundreds of times higher than the artificial.
Moderator: exceeded a limit.
Tian Dayong: Another accurate to avoid associations spread, reduce communication costs. Also in the release efficiency and cost-effective than manual better, technology is to reduce the technical burden on the root causes and reduce service costs, if the technology appears so that there would be no cost of services increased the value and many customers are looking forward to our products, including a lot of expectations, many will combine the functionality and effectiveness. I advocate is a natural guide, I only publish techniques to solve, As for the publication of the contents out of the future in society and what the resonance, response, or you have any comments, and more are relying on the natural and public opinion. We advocate standardization of services, as far as possible without human intervention to. Moderator: with a concept that you just mentioned it, try not to interfere with their own community rules.
Tian Dayong: a violation of the principle with us, we do not do, including a lot of push hands have done, the more they and more emphasis on norms and constraints.
Moderator: push-off of the smart business model is more similar to the flag, the odd tiger?
Tian Dayong: We told them different communities are now more network marketing alliance policy solutions, he help you to develop communication strategies, through his executive team now, he's planning to sell a professional capacity, including capacity, and he's Forum Alliance management control, policy enforcement is the ability to sell,beijing massage, We are a technology solutions provider, we tell them what is the difference? them more to address is what hair, hair how to finish later, they solve a head and tail, I solve? I solved the middle, how fat we are together, just to ensure the best results will constitute a balanced formula. I think more is to add complementary relationship.
existing community marketing services, including network PR Ye Hao, Ye Hao promoter, present in the country still in its infancy, in which case, we need more committed to high-quality companies in this industry, with us to promote the development of this industry. rely on a business or a person's strength can not be done. this point, we Many companies are willing to cooperate with the win.
Moderator: You mentioned there are analog, there are more, such as comparison with the odd tiger, for example, when I saw the robot, will naturally take it with networks Posts machine comparison, there are no customers had so misunderstood?
Tian Dayong: a large number of customers such misconceptions, a lot of phone calls to buy our software, I say we are not selling the software, sell the service. software is operating to establish the fastest model, we also know that for us to sell the software, return of capital very quickly, why take the relatively complex service model, rather than software sales model, we consider what is most basic? present mass software business model, operation mode there is a problem and we wanted to put an end to what we have this model phenomenon? regulatory misconduct, and most of the content without professional planning, nor take into account community needs and positioning, there is no lack of national policies and regulations of individual law and even social ethics violation, we consider this is responsible for the customer, because the final effect is important release, the publication is a means, not the means to effect the cost to our customers repeatedly told about the software with the mass difference Basically, the mass is compared with our software, two things, two things that we are intelligent robot service platform, mass software is just a tool, a software, is a tool to engage in technology as long as all know, magnitude of these two is not a technical, we loaded to the robot equivalent of cutting-edge technology of mass, this accounted for in our scientific and technological content of products is very low.
Moderator: above all, intelligent technology.
Tian Dayong: This combination of intelligence, but also with the Chinese font technology. In addition to the global dynamic management based on dynamic database management, including search engine technology.
Moderator: You can send a lot of posts, video, animation? Tian Dayong: Yes, if defined as the mass of our software, our software is a landmark of the mass, I want to give customers an intuitive understanding,shanghai escort, not to sell you a software, what made you want to send anything, but you the spread of responsibility, we developed a more stringent content regulation process. Those who can not be made through the contents of the audit.
Moderator: to cite an example.
Tian Dayong: the premise is certainly not made illegal information. The first Second, attack competitors do not send the third, without professional planning,shanghai massage, ad text directly is not fat naked Fourth, he called for the Forum and his product positioning is certainly not unrelated issue, the fifth, we that the existence of individual statements materially misleading the public, such as small computer brands, he said the publicity as China's top computer brand, involving some of the propaganda from reality, of course, we can not do on the content of regulatory proficient in every industry are familiar with, we just check for principle.
In addition, all customers must release him liable for the contents of his letter to be signed under the law, so many customers left, I think this but to win more market opportunities of this technology is a double-edged sword, many people are asking us a question, you not concerned about today is a very important issue, we are concerned about the spread of such a disruptive technology will not risk policies encounter a bottleneck if the technology is an illegal organization theft, illegal release of information, a bad effect on the public, is not the cause of it ...